RECENT WORK
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RECENT WORK *
TREATMENT DESIGN
CREATIVE DIRECTION * GRAPHIC DESIGN
Treatment design: a visual storytelling craft shaped by my work with notable brands and musicians. Cinematic imagery, sharp layout, and bold concepts come together to create intentional, and pitch-ready imagery. Turning raw ideas into exciting narratives.
ARUNASHI
ART DIRECTION * BRAND IDENTITY * WEBSITE DESIGN
Arunashi: a luxury fine‑jewelry brand blending Jaipur craftsmanship with contemporary design, creating bold, sculptural pieces from rare gemstones and unexpected materials. Each creation reflects a legacy of artistry while pushing the boundaries of modern jewelry.
BOXFOX
ART DIRECTION * BRAND IDENTITY * GRAPHIC DESIGN
BOXFOX: a Los Angeles–based gifting company offering curated and customizable gift boxes, each thoughtfully packaged with care and personal touches.
THE DEAF CLUB
ART DIRECTION * GRAPHIC DESIGN * RESEARCH DEVELOPMENT
Deaf Club explores the legendary San Francisco punk venue through firsthand research, interviews, and immersive design. I led the project’s research and visual storytelling, translating the energy, community, and DIY ethos of the space into a dynamic, engaging book.
MATSU MATCHA
ART DIRECTION * BRAND IDENTITY * PACKAGING
Matsu Matcha: a fresh, modern matcha brand designed to connect with a new generation of tea lovers. Bright, playful visuals mix with clean typography and bold pops of color, bringing a sense of fun, energy, and everyday ritual to the matcha experience.
HI, I’M IVY, AN ART DIRECTOR AND GRAPHIC DESIGNER from the Bay Area, now living and creating in Los Angeles. If you’ve landed here, you’ve probably seen some of my work — and maybe even been a little confused by it. That’s totally okay. I’ve always been drawn to the playful and surreal , the kind of visuals that don’t necessarily make perfect sense, and don’t need to.
That spirit shows up in everything I make, whether it’s a client project or a personal piece. My philosophy is simple: if something makes me smile, there’s a good chance it’ll make someone else smile too.